The conversations will be valuable to your prospects?.When you can do this, your visitors will connect with both the subject and your brand.įind some of the questions that can help you decide the theme of your group. Note, it doesn’t have to be about your brand all time, and people should join because they are interested in the topic, not just because you are a brand. STEP 1 CHOOSE A TOPIC THAT YOUR CUSTOMERS CAN RELATE TOįor your group to remain relevant and valuable to your prospects, it should be centred on a topic connected to your brand. In this article, we will look at how you can create a group, the tips you need to make it successful, and the benefits you stand to gain from having a group. It will not only increase engagements but promote better interaction among professionals.īeing consistent in your posts will help you build credibility over time. It should be used as a channel to share valuable content with your visitors. When creating a group, remember that it is not a place to flood advertisements concerning your business. It works best if you run a business-to-business (B2B) company. While some are there to build their brand, others are there to increase their industry knowledge.Ĭreating a group on LinkedIn will serve as a means of bringing your prospects together. There are several reasons that professionals sign up for LinkedIn. It will not only help connect you with your prospective clients, but it will also help you establish authentic relationships with your audience.
Want to promote via Facebook, Twitter or the main LinkedIn feed? Click the “Share” button on the top right of your group at any time.Īnd you are off! Now you have your own LinkedIn membership Group which will enable you to market in many new ways.As a brand, you must create and own an active LinkedIn group. This will enable you to send invitations in batches to your LinkedIn connections. On the left hand side you will see “Send Invitations”. Start Inviting! When you click on your Group, click next on the “Manage” tab. The more content that you add to your Group initially will enhance the amount of conversion once you begin to invite people to join.ĥ. Get your other co-workers to start a few as well. To get the ball rolling, post three or four discussions. This will enable you to be found when someone is searching for a group with your subject matter.Ĥ. Make sure to fill it in completely and use as many keywords as you can. Click on this and fill out the form supplied. On the next screen you will see a link to “Create a Group”. Go into LinkedIn and click on the Groups tab. They may think this a company related membership Group?ģ. Make sure not to use your own company name as the name of the Group as it will confuse people. Make sure your logo has the same look and feel as your company logo and the Group name reflects both your company and the Group itself.
#Creating linkedin groups free#
There are many free logo services available, just Google them. All LinkedIn Groups have a name and logo, so you will need to create one. So we created the group to interest healthcare organizations by sharing discussions related directly to using marketing to build their business online.Ģ. One of the sectors we service at The Go! Agency is the healthcare market. For example, we have The Go! Healthcare Marketing Insider (you can join here). You should create your LinkedIn Group around the subject matter of your business and topics your target consumer would be interested in.
#Creating linkedin groups how to#
Here are some straight-forward tips on how to create the perfect LinkedIn Group for your business, quickly and efficiently:ġ. If you have opened and completed your LinkedIn profile, you have the ability to create your own membership group, branded to your niche with you in the driver’s seat. They truly are powerhouses for not only getting hits to your website, but also for you to directly connect with influential people and potential customers.īut you don’t have to simply join someone else’s group – you can start your own!
I’ve written before about the power of LinkedIn Groups to enhance your credibility and visibility on LinkedIn. When you are marketing your business (or yourself) on LinkedIn, there are numerous outlets for you to utilize: your profile, your updates, your connections and your groups to name a few.
0 kommentar(er)
